Website optimization is an important part of improving the performance and appearance of your website. It can help you achieve more conversions and revenue. In order to maximize your ROI, however, you should make sure to avoid pitfalls.

What is benefit of website optimization?

The first step in website optimization is identifying issues on your site. You should use free online tools to identify potential problems. Also, try running a mobile usability test. This will give you a good idea of what visitors experience on your site. Link : searchaudits.com

To optimize a page, you must make changes to the HTML. This includes renaming the file and making it descriptive. For example, an image should have a descriptive file name and alt tags. These will make the visual resources more accessible to search engines.

If you want to increase your conversions, make your content relevant and user-friendly. Write content that educates your customers and entertains them. Be sure to include keywords in your copy. Make the keyword appear near the top of the page and in the H1 tag.

XML sitemaps are a great way to ensure that Google can crawl your website. This can lead to improved ranking and traffic. Another benefit is that it helps Google understand what structure your website has.

A CDN (content delivery network) is another option to speed up your website’s loading times. A network of data centers around the world distributes your files. When you have your files delivered from a CDN, you don’t have to worry about them being slow or unavailable.