Webcast and Live Stream have recently taken the internet by storm and are becoming more popular. Webcasting means broadcasting a live event through the web through your website, with the use of a computer Go Live. To do this you need an HTML based server and webcast hosting. If your hosting package does not come with these two tools, then you will have to use free software like FileZilla or Google Live Stream to get started.
Webcast and Live Stream – Can They Help You?
The next step is to host your webcast or podcast. This can be done in a variety of ways. You can setup a dedicated server if your budget allows it or you can use free platforms like Vimeo, Blogs or YouTube. For the latter two, you’ll need to embed a video player. When people go to one of your broadcasts, they can then watch your webcast directly on their browser without downloading anything onto their hard drive. They can even share it on multiple platforms, so that they can see your broadcasts to their social networks.
In order to monetize your webcasting and podcasting, you will need to set up some sort of delivery mechanism for your live streams and webcasts. Perhaps you’ll want to set up your own site where visitors can subscribe to your RSS feed or directly to your episodes. Or perhaps you’ll want to provide a link on your blog or website, which visitors can click on in order to have instant access to your broadcast. Alternatively, maybe you’ll want to partner up with a company that provides webcasting services. In either case, you’ll need to get creative in order to make your online business a success.
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